Hershey Bears® and GIANT CenterSM offer a full range of marketing opportunities designed to provide maximum exposure for corporate partners. Choose from specific sponsorship packages or customize a package to fit your company's marketing objectives. Explore the state-of-the-art signage offerings at GIANT Center below!!

GIANT Center Scoreboard


Located in the center of the arena, the HD scoreboard will attract the attention of all fans in attendance. The Scoreboard can be used for messaging which allows your company to reach a captive audience during key moments of the game.

GIANT Center Scoreboard


Located around the arena bowl, the 360 degree LED messaging rotates throughout the game and is an impactful way to advertise and is a great compliment to scoreboard features, announcements, and on-ice promotions.

Zamboni with utz logo

Fixed Signage

Fixed signage is located throughout the building and includes elements such as dasher boards, concourse signs, ice logos, Zambonis, etc. Certain signs are visible not only during Bears hockey, but during other public ticketed events held at the GIANT Center.

Photo-op setup


Generate qualified leads through demonstrations, product sampling, or providing an interactive way for fans to experience your brand.

GIANT Center Scoreboard with McDonalds Ad


Reach our most engaged fans through all of our great social media platforms including our website, mobile app, Twitter, Instagram, and more.

Blimp with Ad

Interactive Features

An intermission, in game or on ice interactive feature can integrate your brand into the lively and fun entertainment that happens during all Bears games.

Bears radio network logo


With an audience of over 30,000 listeners per game, Hershey Bears Radio is a great way to get your message to fans not attending games at the GIANT Center.

Men playing foose-hockey with logos on it


From game day giveaways to in store activation, our sponsorships offer a wide variety of ways to expose your brand to our fans and drive traffic to your location.

Printed Season Ticket Value Book


Use our print opportunities, such as program ads, pocket schedule inclusion and our Season Ticket Value Book to promote your company's association with the Bears and the GIANT Center.

Penn State Health Milton S. Hershey Medical Center Giant Foods Ticketmaster logo Pepsi